New Marketing Initiatives for an Underserved Market in Canada

Toronto Hispanic Chamber of Commerce invites you to a special forum to discuss new marketing initiatives targeting Canada’s Hispanic community.  

Why focus on the Hispanic market?

There are more than 700,000 Spanish-speaking immigrants in Canada; 90% of immigrants who have arrived in the past 10 years hold a post-secondary degree from their home country and they represent tremendous purchasing power and an untapped market for Canadian businesses. Learn about this growing community and how you can attract these consumers.

Industry-leading panelists include:

        Telelatino
        Aldo Di Felice – President

        Rogers Communications
        Bobby Sahni – Head of Multicultural Marketing 

        Scotiabank
        Fabiola Sicard – Director of Latin American Markets & Multicultural
        Banking

        El Popular newspaper 
        Eduardo Urueña – Owner 

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